SEO is an integral part of all businesses working online. It offers you high returns for very less investment. Despite it being one of the most important tools for digital marketing, most business owners ignore it in their beginning stages. SEO is long-term work. It takes time of almost 5-6 months minimum to give a significant amount of results.
If you don’t know what SEO is, here is a basic definition. SEO is the process of optimizing your website according to Google’s terms & conditions for getting better ranks in SERP.
For every start-up, SEO is an opportunity for making his business #1 in the local & top in the global market. Not grabbing this opportunity means that you really are not aware of its benefits for startups. So in this blog, we will discuss 7 reasons why you should start SEO for your business.
Internet marketing is totally based on data. You should always focus on the consumer’s interest and try to fulfil that only. SEO helps you to gather data from your customers. As a startup, you have a nearly impossible bunch of data. You need time for that. SEO does the same thing in very little time.
The first step in SEO is research. A good SEO expert will always spend significant time researching customers’ interests. There are various free tools that offer you great insights. The research can be in regard with kinds of stuff such as keywords, product demand, competition, and most important right product & services.
SEO data helps you to develop your business based on your consumer’s intent. It helps you to gain data about your customers. This data does not only limit you to starting your business but it also helps you to make complex decisions later. If you have customer data, you have a chance to plan a full-proof strategy and play it out successfully.
Now as a founder, you need this help. If you know the customer, you have the key to winning their hearts. Once you understand the needs of your audience, you now can create campaigns and ads that will easily convince them to buy instantly. Also, you will be able to create a long-term plan for your startup.
All of us want our customers to be loyal to us. We want long-term relationships with our current customers and want them to return to our website again & again. Unfortunately, online advertisements don’t do that. They work only once. Customers come, they buy, and they leave. Because they are not organic but paying customers.
On the other hand, SEO is a long-term game, offering you completely organic traffic. A proper SEO pulls your ranking in SERP. Better ranking means automatically quality long-term users. SEO takes time (nearly up to 6 months minimal) and rewards you in abundance after that. The more popular your website becomes, the more authentic, loyal, and good-quality customers Google will provide you.
SEO plays at several territory limits. Some use it to become a global leader while some do it at the country level. If you further go into smaller areas, it will become local SEO activities. If you are reading this term for the first time, let me tell you that it can be a great booster for your business.
Local SEO always targets local Google searches and makes your website more visible in local areas. For doing it, you need to target web pages on local keywords such as ‘Best wooden arts maker in XYZ (city name)’.
Due to smartphones, targeting local searches is easier than ever. All you need to do is to focus on the local search keywords and create a perfect landing page for their needs.
Nothing good comes for free. SEO optimization is no different. If you hire a digital marketing agency to gain the benefits of SEO, they will charge you some money. Depending on your size of business, the price range can vary. However, this marketing technique is lesser than any other mode. It’s free if you learn and do it by yourself. It's even a better option than PPC & social media campaigning in terms of long-term customers and results.
As a result, you save your capital to invest in several places. You can use that money to increase your team or buy some important tools for your business.
Leave all the technicalities. Let’s talk about customers. What do they actually want? They want a useful, easy to understand webpage and quick solutions to their problems. They are not running after your fancy designs. They are not looking for pages showing your greatness. They want their solution.
SEO fulfils that requirement. When you optimise your website, you understand how important it is to become a simplistic yet impressive portal for your audiences. People want a fast, content-rich, to-the-point, and quick-to-respond portal that can solve all their problems.
SEO optimise your website for Google and your users. Through SEO, you can make your website a favourite place for your customers.
SEO is not a static action. You can’t leave it once done. It’s variable and demands regular work. Better if you do it every day. Google also keeps changing its algorithm. As a result, you must be aware of its updates and working conditions to get better results.
As a business owner, you must have to know about the updates of Google. This will help you & your business to flourish. Failing to do so, you will see only no results from the internet. Being indulged in SEO always keeps you up to date about Google. Hence you can generate the best results at all times.
We believe that all worthy startups must flourish. However, many fail because of the lack of tools, and strong online marketing. SEO is one of the most rewarding digital marketing segments through which you can generate millions in just a few months. The blog discusses 7 reasons for choosing SEO for your startup. I hope you have understood the importance of it. Now it’s your time to start SEO.