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Social Media remains one of the key growth prospects in Digital Marketing in this 21st Century. Almost all Businesses are leveraging Social Media to enhance their business activities and connect with millions of audiences online on social media sites regularly.
Social media marketing is a process of creating and marketing content that can be shared on social media platforms to achieve marketing and branding goals. The ultimate goal of social media marketing is to build relationships and interact with potential and current customers.
There are many different social media platforms that can be used for social media marketing, such as Facebook, Twitter, LinkedIn, and Instagram. Each platform has its own unique features and can be used to achieve different marketing goals.
Some common goals of social media marketing include increasing brand awareness, building brand loyalty, generating leads, and increasing sales. To achieve these goals, businesses need to create engaging and informative content that can be shared on social media. This content can include blog posts, images, infographics, videos, and more.
As we have mentioned earlier, almost half of the population today is using social media to connect with people. That means you have half of the world open in front of you. You can reach out to the world’s different countries with just a click. With social media platforms like Twitter, Facebook, and Instagram you can promote your brand to potential customers from half of the world.
A platform like Instagram plays a vital role in changing the decisions of a user. More than 68% of people say that social media does affect their purchasing decisions. It helps them to select the more useful & right products.
In this age of openness & connectivity, everything needs to be more human. Long gone are the days when people were unaware of marketing tactics from agencies. Now people are smart and want only real useful products. Hence making your brand human is the need of the hour.
Create and share content that can build up real meaningful relationships with consumers. Share stories from inside the office, cheerful moments of your team, work environment, policies, and stories from your existing customers. Show how your services have benefitted people.
Sharing all these builds trust. Trust makes a brand authentic and hence drives you leads from the internet.
Apart from marketing, businesses have another responsibility today. They have a moral and ethical responsibility to share the insights of their industries. These things result in people keeping an eye on you for any expert’s suggestion. In the world of social media, it is indeed important. You as an industry leader must be present for people with all industry-related information.
By doing so you generate a mass audience who admires you and look up to you when needed. In time, these mass audiences will automatically convert into customers.
We know that almost half of the world is on several social media platforms. This gives you a much wider audience than traditional marketing. But social media platforms take you one level deeper. It allows you to target people that are active daily.
More than 60% of people on social media come to revisit their profile, surf the platform, and share their content on a daily basis. 40% of people come multiple times in a day. This number is very high and more than that, it is active.
Therefore you have a great opportunity to build connections with your followers and friends. Don’t worry as you don’t need to be active 24x7 to pay attention. You can set the timing of your ads and posts so that they can get the highest engagement.
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Facebook came in mid-2000 and opened a new dimension of business digital marketing. Social Media gives you high engagement whether it is a company or an influencer. This directly affects the number of visitors to your website.
When you post a blog or share something on your website, create posts from that resource on your social media profile. Add up a link to your website. This will instantly enhance your traffic on the website.
Another way of doing so is to get involved in social chats. People love to talk on social media about different topics. Getting involved will enhance your visibility and draw attention from social media users.
Social Media is no doubt one of the major sources of sales leads. But still, Google ranks #1 in improving your business. While doing social media, don’t forget to optimise your search engine rankings.
One of the major social media benefits is that it increases your ranking on search results of Google. How? Social Media gives you the power to share content very easily. Regularly updating your content on social media profiles indirectly helps you to rank on the first page. It strengthens your brand among people.
Further, when you add links in your social media posts, it helps your website to gain do-follow outbound links that help strengthen your off-page SEO. As a result, your website ranks on the top searches of Google. Use specific targeted keywords in your posts. These posts can be anything such as blogs, infographics, case studies, business information, and personal stories.
Does social media bring more conversations? Without a doubt. Social media marketing introduces you to a great larger audience. With more visibility and impressions, you gain more traffic too. More traffic means more conversions. All these are numbers games.
There are other aspects of it too. Social Media handles are more human than other ways of digital marketing. A person consciously gives their time on these platforms. The reason behind it is the addictive, useful, and diverse content on these platforms. At these platforms, you can develop healthy relationships. Clearly, healthy relationships mean more conversions every week.
People who follow you only for information trust your brand. That means they are ready to buy products from you. Sooner or later, they will buy your service & products.
Believe it. Every economy goes through some kind of crisis every few years. Small businesses may not feel it on a large scale but big businesses face it on a greater level. A little downfall in their share values brings huge losses to companies.
In today’s world, you cannot shut your mouth in such situations. You have to face your people on social media accounts. Here social media can play a vital role in surviving the crisis and revitalising your business. Managing your social media profile on a serious note will be the super beneficiary in your time of need.
Traditional Marketing demands a lot of money from you. It is not affordable for all people from the business field. Unlike it, social media marketing is cost-efficient. Well, it will not be wrong to say that it is almost free.
Creating a profile is free on nearly all social media websites. They give you some premium services but you can post, share, like, comment, and follow others for free of cost. Even if you plan to run ads on the platform, it will cost very less in comparison to traditional marketing ways.
It has a more specific target audience. Thus it results more effectively. It leads to more conversions for your business. The ROI of social media ads is greater than traditional marketing.
Understanding your customers' wants is a sure-shot way of getting a hit. Social Media Marketing plays at it very well. Platforms like Instagram and Facebook are best to gain insights into people. You can directly talk to them, ask for their opinion, or even run a campaign to know their thoughts.
You can understand their activities, interests, and recent purchases. By any means, you can’t gain this much detail from anywhere else.
You can analyse the demographics of your followers. You can also understand the type of most performed content posts. Hence you have a great tool for generating revenues as social media.
Above we have discussed the benefits of social media marketing and how to do it. Social Media is going to be there for a very long time. Hence you have a chance now to milk it for your business.
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