What is Google Remarketing & How does it works

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Remarketing – Remarketing is a powerful tool in term of google ads to attract those customers who visited your website previously and did not make any purchase for any reasons. In this case, we have a option on google adwords call remarketing to show our ads to those customer on everywhere like social media platforms, google search results, website they often visit and on youtube channels/videos e.t.c

This way we can increase the rate of conversation because those people already familiar with our products/services and with our brands, remarketing also help us to building our brand.

How can we use remarketing in google ads.

Go tools->Audience Manager->Audience Source.

Now, you have to link your google ads words account to your google analytics account.

You will see other option like Apps analytics, Firebases, Youtube, google play and ads datahub. Link your google ads account to any of them as per your needs.

Now, you google ads is linked with google analytics. You can manage all audience of your google analytics in your campaign.

Create Remarketing Audience –

Go  Shared Library -> Audience Manager -> Audience List

In Audience list, you will have more options to choose like website visitors, App users, YouTube users, Customer list & Combination list. Choose as per your needs.


We are going to start with Website Visitors. When you click on website visitors tab, a form will be open.

  1. Audience Name- Keep the audience name
  2. List Members- list member will help you to retarget those audience who visited a single page, who visited a page and also another page e.t.c. Choose any option
  3. Visited page- you can create a rules of audience
  4. Pre-fill options- people visited your website in last 30 days or leave it empty.
  5. Member ship duration – You can set a day amount for those audience, who will stay the number of days in your remarketing list
  6. Set description and your remarketing is done

Benefit of Remarketing –

  • We can retarget that audience who are interested in our services/products but for any reason, did not make any purchase. This will increase the chance of higher conversation.
  • Google charge fewer amounts in comparison to other search and display campaign.
  • Remarketing increase brand awareness


We can target remarketing in search ads, display ads and video ads.